Project Overview
As the Creative Director for this project, my goal was to help provide a clear and engaging visual representation of North Carolina’s 2017-18 budget. I wanted to simplify complex budget and taxation concepts, making the data more accessible to the average taxpayer.
Project Objectives
- Simplification of Complex Information: Distill financial data and policy results into simple, digestible visuals and narratives that would resonate with a broad audience.
- Engagement Through Visuals: We focused on using compelling infographics, charts, and design elements to draw in the viewer and maintain their interest through the document.
- Enhancing Public Awareness: By breaking complex topics into smaller key ideas, we intended to enhance the public’s understanding of how their tax dollars were being allocated and the broader implications for the state’s financial health.
Outcome:
The project successfully demystified the state budget for a wider audience, fostering greater transparency and informed citizenship. Through strategic design and clear communication, we were able to bridge the gap between complex financial data and everyday understanding, ensuring that taxpayers could grasp the essentials of the budget and its impact on their lives.